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Hospital Marketing Manager (Arrowhead/Heart - Phoenix, AZ)
PHOENIX AZ 85067
Category: Other
  • Your pay will be discussed at your interview

Job code: lhw-e0-89765739

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Tenet Healthcare

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  Job posted:   Thu May 17, 2018
  Distance to work:   ? miles
       
  1 Views, 0 Applications  
 
Hospital Marketing Manager (Arrowhead/Heart - Phoenix, AZ)
**Position Summary**



The Hospital Marketing Manager for the Tenet Strategic Marketing Group (TSMG) will play an important role in Tenet's continued transformation into a consumer-focused organization. This position will investigate, determine and effectively communicate "the story" of how an assigned hospital is making a positive impact on the people it serves through its specialized service line offerings.





Reporting to the Group Marketing Director with strong day-to-day interactions with the hospital Chief Strategy Officer/Director and Hospital CEO, the Manager will work with the Group Marketing Director, Group Communications Director/Market Manager and hospital leadership team to implement marketing and communications activities that support service line growth and brand engagement for an assigned hospital. This position will build trusting and collaborative relationships with internal and external teams and astutely represent the hospital in establishing and maintaining effective community engagement within the framework and vision of the Tenet Strategic Marketing Group, a component of the Tenet Operating System.





**Essential Duties and Responsibilities**





**Marketing Strategy and Execution**




+ Seeks information and operates at a level of constant inquiry about business priorities and key initiatives that can further differentiate the hospital within the market. Acts as a "reporter" working to identify and translate the hospital service lines' "stories of success"

+ Excels in the use of effective storytelling and utilizes advanced writing skills across multiple platforms (e.g. social media, news media, website, collateral, newsletters, event remarks) to create engagement within the community, with key stakeholders and to entice usage among a targeted consumer base

+ Plans, implements and manages all day-to-day marketing and communications responsibilities that include, but are not limited to, coordination and management of events, seminars, screenings, hospital awareness week activities, tours and photography; working with HR and physician relations on internal newsletter creation and distribution; leadership messaging for internal events and external civic presentations; assisting Facilities and Operations on hospital wayfinding strategy; highlighting and managing the promotion of internal staff members and clinicians for social media, earned media and marketing campaign opportunities, etc.

+ Collaborates with the Group team to implement marketing and communications programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better hospital/market brands through consistent messaging, differentiated value propositions and brand positioning within the market

+ Deciphers complex information and identifies key components and proof points that support marketing responder conversions (e.g. local calls to action, sub service line offerings, unique service attributes, positive outcomes, specialized qualifications)

+ Assesses the data provided and communicates key summary information to hospital leadership and stakeholder groups. Maintains comprehensive knowledge of hospital-based operations, service lines and physician relations. Participates in the planning, implementation and management of the hospital marketing budget

+ Plans and prepares communications materials in alignment with hospital and group leadership using a variety of methods effectively for various settings and key stakeholders (e.g. written, oral, large group, small group, 1:1).

+ Effectively engages with the community and key stakeholders for the purpose of building and enhancing the brand in the market place and translating the vision and mission of the hospital




**Qualifications**





**Education/Experience**




+ Bachelor's Degree in Marketing, Communications, Business or relevant major is required

+ Advanced degree in business or public sector equivalent, marketing/communications, or health related field is preferred

+ At least 5 years of demonstrated progressive experience and responsibility for communications, brand management, and public relations with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred)

+ Demonstrated success in utilizing effective storytelling, writing and editing skills across multiple platforms

+ Demonstrated experience utilizing direct to consumer engagement and communications technology and tools, digital platforms, and social media

+ Demonstrated experience in managing integrated communications programs and multiple, complex priorities



**Knowledge, Skills, Abilities**




+ An excellent use of effective storytelling utilizing advanced writing and editing skills across multiple platforms including traditional and digital applications (e.g. social media, news media, website, email, collateral, newsletters, event remarks, leadership and strategy presentations)

+ An ability to build productive cross functional relationships at all levels of the organization as well as with external partners

+ A blend of abilities including building and managing relationships; creative thinking on strategies and programs; and ensuring that programs are measured through key business KPIs and metrics

+ A proactive servicing approach and a strong sense of urgency to respond to matters on time

+ A collaborative style which engenders the respect of others and can be best described as a leader, mentor, and a coach

+ An active listener with exceptional oral and written communication skills

+ A team player who gains value in actively participating as a team member across various disciplines and organizational levels

+ Comfort with ambiguity and working in a large, diffuse, highly matrixed environment

+ Proven ability to analyze, understand, and articulate the success of previous communications and marketing strategies which have led to significant returns on investment and growth

+ Prefer a high level of knowledge about the health care industry, local market place dynamics and overall hospital strategy and operations; keen understanding of physician relationships and practice patterns; federal, state rules and regulations. Stays current on the latest trends in health care, including but not limited to physician relationship development, reimbursement, managed care and clinical program development



**Personal Attributes**




+ Authentic- Has deep integrity and holds personal and professional values consistent with Tenet's mission, vision and values

+ Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor

+ Persuasive- Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization

+ Collaborative- Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a "common touch" to relate comfortably and effectively with people at all levels

+ Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach

+ Professional - Is held in high regard for maturity level, reliability, trustworthiness and overall professionalism


**Job:** _Corporate_


**Organization:** _963-Santa Ana, CA_


**Title:** _Hospital Marketing Manager (Arrowhead/Heart - Phoenix, AZ)_


**Location:** _AZ-Phoenix_


**Requisition ID:** _1805002044_

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